Meet Dani

Owner and Founder of Skinforyou

As the owner of a hair salon for nearly a decade and a skincare salon since 2017, Dani Everson noticed one thing nearly everyone on her team had in common – they all felt that recommending products to customers felt “salesy”. But after realizing this is an industry pain point, she decided there had to be a better way to continue to engage customers even after they left the salon. Enter SkinForYou.

SkinForYou solves the most pressing issues that spa and salon owners have specifically, built from trial and error of doing it ourselves for so many years. Our seamless, easy to use tool takes the awkwardness out of product recommendations and gives customers a personalized approach to skincare.

Meet Melissa

Account Executive of Skinforyou, LE

Melissa has always been interested in the connection between gut and skin health. While completing her BS in Nutrition and Dietetics, she wanted to combine her science education with the beauty industry.

As an esthetician, she understands the value of educating guests on the importance of professional skincare and the bond that is created between the client and esthetician. She enjoys educating others on how they can feel their best from the inside out.

How we’re different

Whether you’re personally looking for help with your skin, or you are a licensed esthetician wanting to help others, SkinForYou works in three ways:

Become a SkinForYou Studio


Use our professional portal and skincare app with your clients at your spa! List your services and enhance your retailing strategies by taking a natural step in recommending products from the brands you work with with your inventory. Don’t carry retail? Become an affiliate and earn commission on the brands we carry!

Connect with a Local Spa


Download our free skincare app to find an esthetician and connect for treatments from spas in your area. Use the app to understand how to use the products recommended to you from your esthetician. Earn mobile rewards for completing your in-app rituals and stay connected along the way!

Connect Virtually


If you’re not wanting the in-spa experience but still need help with your routine: take our skincare quiz, receive recommendations from one of our licensed estheticians, and we will ship your products directly to your door!